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Essential reading for Marketing Technology product developers.

Scrum’s history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game”. The article narrates how companies such as Honda, Canon, and Fuji-Xerox produced world-class results using a scalable, team-based approach to all-at-once product development. It shows the importance of empowered, self-organizing teams and outlines management’s role in the development process. Download it here

Terms of Service

PLEASE READ THE CUSTOMER TERMS OF SERVICE AND ALL REFERENCED OR LINKED MATERIALS CAREFULLY BEFORE USING THE ARC SUBSCRIPTION SERVICE AND BEFORE PURCHASING CONSULTING SERVICES.

This Agreement is a legally binding contract between you (Customer) and ARC. ARC provides the Subscription Service and Consulting Services to you subject to and conditioned upon your acceptance of this Agreement.

BY ACCESSING AND USING THE SUBSCRIPTION SERVICE IN ANY WAY OR BY RECEIVING CONSULTING SERVICES, YOU AGREE TO BE BOUND BY THIS AGREEMENT, INCLUDING THE WARRANTY DISCLAIMERS, LIMITATIONS OF LIABILITY, AND TERMINATION PROVISIONS BELOW. IF YOU DO NOT AGREE TO THE TERMS, DO NOT USE THE SUBSCRIPTION SERVICE OR RECEIVE CONSULTING SERVICES.

ARC periodically updates these Terms of Service. You will receive notice when these Terms of Service are modified. The notice will be delivered through the Dashboard and Update pages on the ARC portal used to access your ARC Subscription.

1.  Definitions

“Agreement” means these Customer Terms of Service and all materials referred or linked to in these Terms of Service.

“Billing Period” means the period of time for which Customer agrees to prepay fees under an Order Form, and will be the same as or shorter than the Subscription Term. For example, if Customer subscribes to the Subscription Service for a one (1) year Initial Subscription Term, with a twelve (12) month upfront payment, the Billing Period will be twelve (12) months.

“Communication Services” means third-party forums, online communities, blogs, personal web pages, calendars, and/or other social media communication facilities (such as Facebook, Twitter and LinkedIn) linked to or from the Subscription Service that enable Customer to communicate with the public at large or with a group.

“Contact” means the contact information, typically unique email address, of a Customer’s customer, prospect, lead, or other individual (other than a User) used with the Subscription Service.

“Contact Information” means the name, email address, phone number, online user name(s), telephone number, and similar information voluntarily submitted by visitor’s to Customer’s landing pages on the Subscription Service, as well as navigational data relating to each visitors activity on Customer’s webpages on the Subscription Service. Contact Information does not include Sensitive Information.

“Consulting Services” means the professional services provided to Customer as set forth in a mutually agreed upon Order Form or Statement of Work, which professional services may include training services, installation, integration or other consulting services related to the Subscription Service.

“Customer Data” means all Contact Information and other permitted information submitted by Customer to, or collected by Customer via, the Subscription Service. Customer Data does not include Sensitive Information.

“Customer Materials” means all materials that Customer provides or posts, uploads, inputs or submits for public display through the Subscription Service. Suggestions, feedback and comments relating to the functionality or use of the Subscription Service provided by Customer personnel to ARC are not Customer Materials. Customer Materials does not include Sensitive Information

“Customer” means the person or entity using the Subscription Service or receiving the Consulting Services and identified in the applicable billing statement, Order Form or Statement of Work as the ARC customer.

“Email Send Limit” means the number of emails that Customer may send in any given calendar month, equal to ten (10) times the Maximum Contacts number.

“ARC” means ARC, LLC. and any entity which directly or indirectly controls, is controlled by, or is under common control with ARC LLC.

“ARC Content” means all information, data, text, messages, software, sound, music, video, photographs, graphics, images, and tags incorporated into the Subscription Service by ARC.

“Maximum Contacts” means the maximum number of Contacts Customer is permitted use with the Subscription Service as identified in Customer’s Order Form or its subscription.

“Order Form” means the ARC approved form by which Customer agrees to subscribe to the Subscription Service and which may include Consulting Services.

“Sensitive Information” means credit or debit card numbers, personal financial account information, Social Security numbers, passport numbers, driver’s license numbers or similar identifiers, racial or ethnic origin, physical or mental health condition or information, or other employment, financial or health information.

“Subscription Service” means the particular edition and elements of ARC’s web-based applications, tools and platform subscribed to by Customer under an Order Form, and developed, operated, and maintained by ARC, accessible via https://aricketts.com or another designated URL, and any ancillary online or offline products and services, including website hosting, provided to Customer by ARC, to which Customer is being granted access pursuant to this Agreement and an Order Form. The Subscription Service includes the ARC Content, and does not include training services, consulting services, and Third-Party Products.

“Subscription Term” means the Initial Subscription Term and all Renewal Subscription Term(s), as defined in Section 6, below.

“Statement of Work” means the mutually agreed upon statement of work describing the Consulting Services purchased by Customer.

“Subscription Fee” means the periodic fees payable by Customer with respect to the Subscription Service under an Order Form.

“Third-Party Products” means professional services, online web-based applications and offline software products that are provided by third parties, interoperate with or are used in connection with the Subscription Service, and are identified as being provided by third parties, including without limitation non-ARC apps listed on app.ARC.com and non-ARC services listed on services.ARC.com.

“Third-Party Sites” means third-party websites linked to from within the Subscription Service, including without limitation Communications Services.

“User(s)” means Customer’s employees, representatives, consultants, contractors or agents who are authorized to use the Subscription Service for the benefit of Customer and who have been supplied user identifications and passwords by Customer (or by ARC at Customer’s request).

2. The Subscription Service

Access.

During the Subscription Term and as provided in this Agreement, ARC will provide Customer access to use the Subscription Service.

Limits.

The Subscription Service shall be as selected by the Customer during the subscription process and as indicated in an Order Form. Limits may apply to the number of Contacts, Users, keywords tracked, competitors tracked, and emails per month, as detailed in ARC’s pricing and subscription terms, currently available at https://aricketts.com. Customer’s limited license to access to and use the Subscription Service is governed by the terms of this Agreement and an Order Form.

Modifications.

ARC modifies the Subscription Service from time to time, including by adding or deleting features and functions, in an effort to improve its customer’s experience. Nothing in this Agreement shall prohibit ARC from making such changes to the Subscription Service, provided that no such change to the Subscription Service shall materially reduce the functionality of the Subscription Service provided to Customer during the Subscription Term. ARC reserves the right to provide some or all elements of the Subscription Service through use of third party providers.

Additional Features.

Customer may subscribe to additional features of the Subscription Service from time to time by entering into an Order Form. Such additional features of the Subscription Service shall, starting with the date on which the parties agree to such addition, be included in the Subscription Service provided and subject to fees payable under this Agreement.

Free Trial.

If Customer registers for a free trial of the Subscription Service, the following terms apply and take precedence over any contrary provisions of this Agreement: ARC will make the Subscription Service available to Customer on a trial basis free of charge until the earlier of

(a) the end of the free trial period for which Customer registered to use the Subscription Service, or

(b) if Customer subscribes to the Subscription Service, the start date of that subscription. Additional trial terms and conditions may appear on the trial registration web page. Any such additional terms and conditions are incorporated into this Agreement by reference, will prevail in the event of conflict with this Agreement, and are legally binding.

During the free trial period,

(i) the Subscription Service is provided as is and without warranty of any kind,

(ii) ARC may suspend, limit, or terminate the Subscription Service for any reason at any time without notice, and

(iii) ARC will not be liable to Customer for damages of any kind related to Customer’s use of the Subscription Service. Unless Customer subscribes to the Subscription Service before the end of the free trial, all of Customer’s data on the Subscription Service will be permanently deleted at the end of the trial, and ARC is not obligated to provide Customer with such data thereafter.

Customer Support

Support. Support for Customer’s use of the Subscription Service is included in Customer’s Subscription Fee. Phone support for the Subscription Service is available 8AM to 8PM Eastern Time (GMT-5), Monday through Friday – APPOINTMENTS ONLY – excluding US/UK/JM/BM national holidays. ARC accepts webform support questions 24 Hmys per Day x 7 Days per Week at http://dashboard.tzar.pro responses are provided during phone support hmys only. ARC attempts to respond to webform support questions within one business day; in practice, ARC’s responses are generally even faster. ARC does not promise or guarantee any specific response time.

Availability. ARC shall use commercially reasonable efforts to make the Subscription Service available 24 hmys a day, 7 days a week, except for planned down-time for maintenance.

4. Consulting Services

ARC may provide Consulting Services to Customer pursuant to an Order Form or Statement of Work. Fees for these Consulting Services are in addition to Customer’s Subscription Fee for the Subscription Service and are payable at the start of the engagement, or as otherwise set forth in the Order Form or Statement of Work. Unless otherwise agreed, all Consulting Services are performed remotely. For Consulting Services performed on-site, Customer will reimburse ARC its reasonable cost for all expenses incurred in connection with the performance of any Consulting Services performed at a location other than ARC’s office, including but not limited to, travel, meals and lodging expenses. ARC will obtain Customer’s authorization prior to incurring any expense in excess of $500. Any invoices or other requests for reimbursements will be due and payable within thirty (30) days of receipt of the invoice.

Customer will to provide ARC access to Customer’s computer via remote data communications and by visits to Customer’s site as reasonably required for ARC to perform the Consulting Services. All supplies, information and computer resmyces, including software licenses for the benefit of Customer required to perform the Consulting Services shall be provided to ARC at Customer’s expense.

Customer shall have five (5) days from the completion of the Consulting Services to notify ARC of any non-conformity of the Consulting Services with the specifications set forth in the applicable Order Form or Statement of Work. If Customer notifies ARC of a non-conformity during this five (5) day period, and upon review ARC confirms such a non-conformity exists, ARC will make commercially reasonable efforts to correct or remedy any such non-conformity. If, at the conclusion of this five (5) day period, Customer fails to notify ARC of a non-conformity, the Consulting Services are deemed to have been accepted by Customer.

Hmys purchased as part of a consulting package are nonrefundable and expire as set forth in the Order Form, but in any case no later than one hundred and eighty (180) days from purchase.

5. Fees and Payments

Subscription Fees.
The Subscription Fee will be as agreed to by Customer in the Order Form and will remain fixed during the Subscription Term unless Customer (i) exceeds its Maximum Contacts or Email Send Limit, (ii) changes products or base packages, or (iii) subscribes to additional features or products, including additional contacts, offered by ARC. Where a price change is applicable to Customer, ARC will charge or invoice Customer under the new price structure, starting with the next Billing Period in the Subscription Term, except for Email Sent Limit overage fees, which be applied during a Billing Period.

Contact and Email Send Limit Tier Adjustments.
If Customer exceeds its Maximum Contacts and/or Email Send Limit in a Billing Period, then Customer’s Subscription Fee will be adjusted at the beginning of the next Billing Period up to the current base package and tier price which corresponds with the maximum number of Contacts or maximum monthly email sends from the prior Billing Period, and ARC will charge or invoice Customer for that adjusted amount. This process will continue for each Billing Period during the Subscription Term. ARC pricing and limits will be as set forth at  aricketts.com/pricing . ARC’s determination of the number of Contacts in Customer’smarketing community and the number of emails Customer sends shall be conclusive. Subscription Fees will not decrease, even if there is a subsequent reduction in the number of Contacts or emails sent.

Overage Fees for Exceeding Maximum Email Send Limits.
Customer will use best efforts to accurately calculate the number of Contacts it expects to have in its marketing community, and agrees to purchase the appropriate tier of Subscription Service for its anticipated needs. ARC and its subcontractors will have the right to monitor or audit remotely the number of Contacts in Customer’s marketing community and the number of emails sent by Customer on the Subscription Service. The Subscription Fee will not change during the cmyse of a Billing Period, unless Customer exceeds its Email Send Limit in a Billing Period after notice from ARC. In such an event, Customer’s Subscription Fee for the then-current Billing Period will be adjusted immediately up to the tier price which corresponds with the maximum number of Contacts in Customer’s marketing community and Customer’s maximum monthly email sends from any prior period, and ARC will promptly charge or invoice Customer for the increased amount due. ARC’s determination of the number of Contacts in Customer’s marketing community and the number of emails Customer sends in a month shall be conclusive.

Payment by credit card. If applicable, Customer will provide ARC with valid and updated credit card information or bank account information. Customer authorizes ARC to charge Customer’s credit card or bank account for all fees payable at the beginning of the Initial Subscription Term and all subsequent Billing Periods. Customer further authorizes ARC to use a third party to process payments, and consents to the disclosure of its payment information to such third party.

Payment against invoice. If applicable, ARC will invoice Customer at the beginning of the Initial Subscription Term and at the beginning of each subsequent Billing Period. All amounts invoiced hereunder are due and payable within thirty (30) days from the date of the invoice. Payment instructions shall be as set out on ARC’s invoice.

Payment Information. Customer shall ensure that all details provided regarding the Customer’s contact information, billing information and credit card information, where applicable, are correct and undertakes to promptly update such information when changes to such information occurs. All payment obligations are non-cancelable and all amounts paid are non-refundable, except as specifically provided for in this Agreement. All fees are due and payable in advance throughout the Subscription Term.

Sales Taxes. All quoted prices and fees are exclusive of sales, value added and similar taxes, which ARC will charge or invoice as applicable, and Customer agrees to pay any such taxes applicable to its use of the Subscription Service and performance of Consulting Services.

6. Subscription Term and Renewal

Initial Subscription Term. The initial subscription term shall begin on the effective date of Customer’s subscription and expire at the end of the period selected during the subscription process (“Initial Subscription Term”), unless earlier terminated in accordance with this Agreement.

Renewal Subscription Term. Unless either party gives the other written notice that it does not intend to renew the subscription at least forty-five (45) days in advance of the end of the Subscription Term, this Agreement will be automatically renewed for a period equal to the shorter of the Initial Subscription Term or one year (“Renewal Subscription Term”). The Renewal Subscription Term shall be:

(i) on the then-current terms and conditions of this Agreement, and

(ii) subject to the pricing structure and applicable tiers provided for renewal terms in and Order Form or, if not so specified, as then posted by ARC at http://www.aricketts.com. Should Customer decide not to renew, Customer may send the notice required by this Section 6(b) by email to info@ARC.com.

End of Subscription Term. The Subscription Term shall end on the earlier of the applicable expiration date or its earlier termination as provided in this Agreement. Except as provided herein, a Subscription Term cannot be canceled before its expiration. Fees for each Subscription Term are non-cancelable and non-refundable, except as specifically provided for in this Agreement.

7. ARC’s Proprietary Rights

This is an Agreement for access to and use of the Subscription Service, and Customer is not granted a license to any software by this Agreement. The Subscription Service and Consulting Services are based upon proprietary ARC technology which may include the ARC Content. The Subscription Service and Consulting Services are protected by applicable intellectual property and other laws, including patent, trademark, and copyright laws. The Subscription Service and Consulting Services, including all intellectual property rights therein and derivatives and modifications thereto, belong to and is the property of ARC or its licensors (if any). ARC owns and retains all copyrights in the ARC Content and the cmyseware provided in connection with Consulting Services. The ARC Content and such cmyseware may not be copied, reproduced, modified, published, uploaded, posted, transmitted, performed, or distributed in any way, and Customer agrees not to modify, rent, lease, loan, sell, distribute, transmit, broadcast, or create derivative works based on the ARC Content, the Subscription Service, or the Consulting Services in whole or in part, by any means, except as expressly authorized in writing by ARC. ARC, the Berry Sheild Design, the ARC logos, and other marks used by ARC from time to time are trademarks and the property of ARC. The appearance, layout, color scheme, and design of the aricketts.com site are protected trade dress. Customer does not receive any right or license to use the foregoing. ARC encmyages all customers to comment on the Subscription Service, provide suggestions for improving it, and vote on suggestions they like. Customer agrees that all such comments and suggestions shall be non-confidential and that ARC shall own all necessary rights to use and incorporate them into the Subscription Service, without payment, compensation or condition of any kind. ARC may utilize any and all methods, computer software, know-how or techniques developed or used by ARC while providing the Subscription Service and the Consulting Services and may incorporate the work product in future releases of any of its software or service. Customer agrees that ARC retains the right to use, without right of accounting, generalized knowledge, experience, and know-how (including processes, ideas, modifications, suggestions, concepts and techniques) relating to the Subscription Service and Consulting Services acquired in the cmyse of providing the Subscription Service and/or the Consulting Services hereunder.

8. Customer’s Proprietary Rights

As between the parties, Customer shall own and retain all rights to the Customer Materials, Customer Data and any works specifically created by ARC for transfer to Customer where a separate written agreement grants ownership of the work to Customer. This Agreement does not grant ARC any ownership rights to Customer Materials or Customer Data. Customer grants permission to ARC and its licensors to use the Customer Materials and Customer Data only as necessary to provide the Subscription Service and Consulting Services to Customer, and not for any other purpose.

9. Publicity

Customer grants ARC the right to add Customer’s name and company logo to its customer list and website. Except for the foregoing, neither party may use the other party’s name or logo without the other party’s prior written consent.

10. Customer Data

Limits on ARC.

ARC will not use, or allow anyone else to use, Customer Data to contact any individual or company except as directed by Customer. ARC will use Customer Data only in order to provide the Subscription Service to Customer and only as permitted by applicable law, this Agreement, and ARC’s Privacy Policy, located at http://www.aricketts.com/privacy-policy . ARC will not use Customer Data for any other purpose.

Aggregate Data.

ARC may monitor use of the Subscription Service by all of its customers and use data related to such use in an aggregate and anonymous manner, including to compile statistical and performance information related to the provision and operation of the Subscription Service. Customer agrees that ARC may use and publish such information, provided that such information does not incorporate any Customer Data and/or identify Customer.

Safeguards.

ARC will maintain commercially appropriate administrative, physical, and technical safeguards for protection of the security, confidentiality and integrity of Customer Data. Customer consents to the processing of Customer Data in the United States.

No Sensitive Information.

CUSTOMER AGREES NOT TO USE THE SUBSCRIPTION SERVICE TO COLLECT, MANAGE OR PROCESS SENSITIVE INFORMATION. ARC DISCLAIMS ANY AND ALL LIABILITY THAT MAY ARISE FROM CUSTOMER’S USE OF THE SUBSCRIPTION SERVICE TO COLLECT OR MANAGE SENSITIVE INFORMATION.

11. Use and Limitations of Use

Prohibited Use.
Customer’s access to the Subscription Service is conditioned upon its representations and warranties that it will not:

    • Use, or allow its Users to use, the Subscription Service in violation of the terms of this Agreement
    • Use or allow its Users to use, the Subscription Service in violation of the terms of ARC’s Acceptable Use Policy at http://tzar.pro/acceptable-use
    • Copy, modify, create a derivative work from, reverse engineer or reverse assemble the Subscription Service, or otherwise attempt to discover any smyce code, or allow any third party to do so
    • Sell, assign, sublicense, distribute, commercially exploit, grant a security interest in or otherwise transfer any right in, or make available to a third party, the ARC Content or Subscription Service in any way
    • Use or launch any automated system, including without limitation, “robots,” “spiders,” or “offline readers,” that accesses the Subscription Service in a manner that sends more request messages to the ARC servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser
    • Use the Subscription Service in any manner that damages, disables, overburdens, or impairs any ARC website or interferes with any other party’s use and enjoyment of the Subscription Service
    • Attempt to gain unauthorized access to the Subscription Service
    • Access the Subscription Service by any means other than through the interface that is provided by ARC for use in accessing the Subscription Service; and
    • Use the Subscription Service for any purpose or in any manner that is unlawful or prohibited by this Agreement.

Unauthorized Use.
Any unauthorized use of any ARC Content or the Subscription Service may violate patent, copyright, trademark, and other laws. Customer agrees to cooperate with ARC to prevent any unauthorized copying of the Subscription Service or ARC Content. Customer shall promptly notify ARC of any unauthorized use of its User’s identifications and passwords or its account by emailing info (at) aricketts.com

12. Acceptable Use of Communications Services

Customer agrees to use third-party Communication Services only in compliance with any terms of use specified by each Communication Service. ARC does not control or endorse the content, messages or information found in the Communication Services and, therefore, ARC specifically disclaims any and all liability with regards to the Communication Services and any actions resulting from Customer’s use of the Communication Services.

13. Third-Party Sites  and Products

Third-Party Sites and Products are not under ARC’s control, and ARC is not responsible for the contents of any Third-Party Site or Product, including without limitation any link contained in a Third-Party Site, or any changes or updates to a Third-Party Site or Product. ARC is not responsible for any other form of transmission received from any Third-Party Site. The Third-Party Sites and Products are provided to Customer only as a convenience, and the inclusion of any Third-Party Site or Product does not imply endorsement by ARC of the Third-Party Site or Product or any association of ARC with it.

14. Flash Cookies

Some parts of the Subscription Service may offer, as an option, a cross-domain tracking feature that employs Adobe Local Shared Objects, also known as LSOs or Flash Cookies (“Flash Cookies”). If Customer elects to use this feature, Customer shall ensure that its practices with respect to the use of Flash Cookies are neither misleading nor deceptive in any respect. ARC makes no representations or warranties, express or implied, with respect to the current or future permissibility of Flash Cookies under applicable laws or regulations. It shall be Customer’s responsibility to ensure that use of Flash Cookies in connection with its website complies at all times with all applicable laws, regulations and privacy policies, and Customer shall immediately notify ARC if such use shall no longer be compliant. Either party shall have the right, on written notice to the other party at any time and for any reason, to cause the implementation of Flash Cookies hereunder to be discontinued.

15. Indemnification

Customer will indemnify, defend and hold ARC harmless, at its expense, against any third-party claim, suit, action, or proceeding (each, an “Action”) brought against ARC (and its officers, directors, employees, agents, service providers, licensors, and affiliates) by a third party not affiliated with ARC to the extent that such Action is based upon or arises out of (a) Customer’s use of the Subscription Service; (b) Customer’s noncompliance with or breach of this Agreement, (c) Customer’s use of Third-Party Products, or (d) the unauthorized use of the Subscription Service by any other person using Customer’s User information. ARC shall use commercially reasonable efforts to: notify Customer in writing within thirty (30) days of ARC’s becoming aware of any such claim; give Customer sole control of the defense or settlement of such a claim (provided that Customer may not settle any such claim unless the settlement unconditionally releases ARC of all liability); and provide Customer (at Customer’s expense) with any and all information and assistance reasonably requested by Customer to handle the defense or settlement of the claim. Customer shall not accept any settlement that (i) imposes an obligation on ARC; (ii) requires ARC to make an admission; or (iii) imposes liability not covered by these indemnifications or places restrictions on ARC without ARC’s prior written consent.

16. Disclaimers; Limitations of Liability

a. Disclaimer of Warranties. ARC AND ITS SERVICE PROVIDERS, LICENSORS AND SUPPLIERS MAKE NO REPRESENTATIONS ABOUT THE SUITABILITY, RELIABILITY, AVAILABILITY, TIMELINESS, SECURITY OR ACCURACY OF THE SUBSCRIPTION SERVICE, ARC CONTENT, OR THE CONSULTING SERVICES FOR ANY PURPOSE. THE ARC CONTENT MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. APPLICATION PROGRAMMING INTERFACES (APIs) MAY NOT BE AVAILABLE AT ALL TIMES. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALL SUCH INFORMATION, SOFTWARE, PRODUCTS, SUBSCRIPTION SERVICE, CONSULTING SERVICES AND RELATED GRAPHICS ARE PROVIDED “AS IS” WITHOUT WARRANTY OR CONDITION OF ANY KIND. ARC AND ITS SERVICE PROVIDERS, LICENSORS AND SUPPLIERS HEREBY DISCLAIM ALL WARRANTIES AND CONDITIONS OF ANY KIND WITH REGARD TO THE SUBSCRIPTION SERVICE, THE ARC CONTENT, AND THE CONSULTING SERVICES INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. NO STATEMENT OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM ARC IN ANY MEANS OR FASHION SHALL CREATE ANY WARRANTY NOT EXPRESSLY AND EXPLICITLY SET FORTH IN THIS AGREEMENT.

b. No Indirect Damages. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL EITHER PARTY OR ITS SERVICE PROVIDERS, LICENSORS OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR OTHER TYPE OF DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR COVER OR LOSS OF USE, DATA, REVENUE OR PROFITS, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OR PERFORMANCE OF THE SUBSCRIPTION SERVICE OR THE CONSULTING SERVICES, WITH THE DELAY OR INABILITY TO USE THE SUBSCRIPTION SERVICE, THE PROVISION OF OR FAILURE TO PROVIDE SUBSCRIPTION SERVICE, ANY ARC CONTENT, OR FOR THE CONSULTING SERVICES OR OTHERWISE ARISING OUT OF THE USE OF THE SUBSCRIPTION SERVICE, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, THE FAILURE OF ANY LIMITED REMEDY TO ACHIEVE ITS ESSENTIAL PURPOSE, OR OTHERWISE, EVEN IF SUCH PARTY OR ANY OF ITS SUPPLIERS HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY IN ALL CASES.

c. Limitation of Liability. EXCEPT FOR CUSTOMER’S LIABILITY FOR PAYMENT OF FEES FOR THE SUBSCRIPTION SERVICE AND CONSULTING SERVICES AND CUSTOMER’S LIABILITY ARISING FROM ITS INDEMNITY OBLIGATIONS UNDER SECTION 15 (INDEMNIFICATION), IF, NOTWITHSTANDING THE OTHER TERMS OF THIS AGREEMENT, EITHER PARTY IS DETERMINED TO HAVE ANY LIABILITY TO THE OTHER PARTY OR ANY THIRD PARTY FOR ANY LOSS, HARM OR DAMAGE, THE PARTIES AGREE THAT THE AGGREGATE LIABILITY OF A PARTY AND ITS OFFICERS, DIRECTORS, MANAGERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SERVICE PROVIDERS, LICENSORS OR SUPPLIERS SHALL IN ALL CASES BE LIMITED TO THE LESSER OF FIVE THOUSAND DOLLARS OR THE TOTAL AMOUNTS ACTUALLY PAID BY CUSTOMER UNDER THE APPLICABLE ORDER FORM FOR THE SUBSCRIPTION SERVICE IN THE TWELVE MONTH PERIOD PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM.

d. Third Party Products. ARC DISCLAIMS ALL LIABILITY WITH RESPECT TO THIRD-PARTY PRODUCTS USED BY CUSTOMER. ARC’S LICENSORS SHALL HAVE NO LIABILITY OF ANY KIND UNDER THIS AGREEMENT AND ARC’S LIABILITY WITH RESPECT TO ANY THIRD-PARTY PRODUCTS OR THIRD PARTY CONTENT PROVIDED WITH THE SUBSCRIPTION SERVICE SHALL BE SUBJECT TO THIS SECTION.

CUSTOMER UNDERSTANDS AND AGREES THAT THE FOREGOING LIMITATION OF LIABILITY IS AN AGREED ALLOCATION OF RISK AND AN ESSENTIAL PART OF THIS AGREEMENT. CUSTOMER UNDERSTANDS AND AGREES THAT ABSENT CUSTOMER’S AGREEMENT TO THIS LIMITATION OF LIABILITY, ARC WOULD NOT PROVIDE THE SUBSCRIPTION SERVICE TO CUSTOMER.

17. Termination, Suspension and Expiration

a.Termination for Cause. Either party may terminate this Agreement for cause: (i) upon thirty (30) days’ notice to the other party of a material breach if such breach remains uncured at the expiration of such period, or (ii) immediately, if the other party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors.

b. Suspension for Prohibited Acts. ARC may suspend Customer’s or any User’s access to the Subscription Service for any of the following causes, and ARC shall provide prompt electronic or telephonic notice of such event: (i) any use of the Subscription Service by Customer that violates applicable local, state, federal, or foreign laws or regulations or the terms of this Agreement, (ii) Customer’s use of the ARC email send service that results in excessive bounce-backs, SPAM notices or requests for removal from a mailing list by recipients, or (iii) repeated instances of posting or uploading material that infringes or is alleged to infringe on the copyright or trademark rights of any person or entity.

c. Suspension for Non-Payment. ARC may suspend Customer’s access to all or any part of the Subscription Service for cause upon ten (10) days’ notice to Customer of non-payment of any amount due hereunder if such amount remains unpaid at the expiration of such period. ARC will not suspend the Subscription Service while Customer is disputing the applicable charges reasonably and in good faith and is cooperating diligently to resolve the dispute.

d. Suspension for Present Harm. If any Customer website on, or use of, the Subscription Service: (i) is being subjected to denial of service attacks or other disruptive activity, or (ii) is being used to engage in denial of service attacks or other disruptive activity, (iii) is creating a security vulnerability for the Subscription Service or others, (iv) is consuming excessive bandwidth, or (v) is causing immediate, material and ongoing harm to ARC or others, then ARC may, with reasonably contemporaneous electronic or telephonic notice to Customer, suspend all or any access to the Subscription Service. In this extraordinary circumstance, ARC will use commercially reasonable efforts to limit the suspension to the affected portion of the Subscription Service and promptly resolve the issues causing the suspension of the Subscription Service.

e. Effect of Termination or Expiration. Immediately upon termination or expiration of this Agreement as provided herein, Customer shall cease all use of the Subscription Service and return or destroy all ARC Content in its possession. If Customer terminates this Agreement for cause, ARC shall promptly refund any fees that Customer has previously paid covering use of the Subscription Service after the effective date of such termination. If ARC terminates this Agreement for cause, Customer shall promptly pay all unpaid fees due through the end of the Subscription Term. Fees are non-refundable except as specifically provided for in this Agreement.

f. Retrieval of Customer Data. Upon request by Customer made within thirty (30) days after the date of termination or expiration of this Agreement, ARC will provide Customer with temporary access to the Subscription Service to retrieve, or ARC will provide Customer with copies of, all Customer Data then in its possession or control. After such thirty (30) day period, ARC shall have no obligation to maintain or provide any Customer Data and may thereafter, unless legally prohibited, delete all Customer Data in its systems or otherwise in its possession or control.

18. General

a. Amendment; No Waiver. ARC may update and change any part or all of this Agreement, including but not limited to the fees and charges associated with the use of the Subscription Service. ARC may update and change any part or all of this Agreement. If ARC updates or changes this Agreement, the updated Agreement will be posted at https://aricketts.com/terms.  The updated Agreement will become effective and binding on the next business day after it is posted. When ARC changes this Agreement, the “Last Modified” date above will be updated to reflect the date of the most recent version. ARC encmyages Customer to review this Agreement periodically. No delay in exercising any right or remedy will operate as a waiver of such right or remedy or any other right or remedy. A waiver on one occasion will not be construed as a waiver of any right or remedy on any future occasion.

b. Governing Law. This Agreement shall be governed by, and construed in accordance with, the laws of Jamaica and shall be subject to the exclusive jurisdiction of the Jamaican cmyts.

c. Force Majeure. Neither party shall be responsible for failure or delay of performance if caused by: an act of war, hostility, or sabotage; act of God; electrical, internet, or telecommunication outage that is not caused by the obligated party; government restrictions (including the denial or cancellation of any export or other license); or other event outside the reasonable control of the obligated party. Each party will use reasonable efforts to mitigate the effect of a force majeure event.

d. Actions Permitted. Except for actions for nonpayment or breach of a party’s proprietary rights, no action, regardless of form, arising out of or relating to this Agreement may be brought by either party more than one (1) year after the cause of action has accrued.

e. Relationship of the Parties. ARC and Customer agree that no joint venture, partnership, employment, or agency relationship exists between Customer and ARC as a result of this Agreement, any Order Form or Customer’s use of the Subscription Service or provision of the Consulting Services.

f. Severability. If any part of this Agreement or an Order Form is determined to be invalid or unenforceable pursuant to applicable law including without limitation the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of this Agreement shall continue in effect.

h. Notices. Notice shall be sent to the contact address set forth herein (as such may be changed by notice given to the other party), and shall be deemed delivered as of the date of actual receipt. To ARC: Anthony Ricketts, 17 East Squire Drive, Rochester, NY 14623, Attention: General Counsel. To Customer: Customer’s address as provided in ARC’s account information for Customer.

ARC may give electronic notices applicable to its Subscription Service customer base by means of a general notice via the Subscription Service and may give electronic notices specific to Customer by email to appropriate Customer e-mail addresses on record in ARC’s account information for Customer. ARC may give telephonic notice to Customer by calls to appropriate numbers on record in ARC’s account information for Customer.

g. Entire Agreement. Unless otherwise expressly stated herein, this Agreement (including each Order Form), along with any ARC exhibit or addendum hereto, including any Order Form, constitutes the entire agreement between Customer and ARC with respect to the Subscription Service and Consulting Services and supersedes all prior or contemporaneous communications, proposals and agreements, whether electronic, oral or written, between Customer and ARC with respect to the subject of this Agreement. To the extent of any conflict or inconsistency between the provisions in the body of this Agreement and any exhibit or addendum hereto or any Order Form, the terms of such exhibit, addendum or Order Form shall prevail. ARC objects to and rejects any additional or different terms proposed by Customer, including those contained in Customer’s purchase order, acceptance or website. ARC’s failure to object elsewhere to any provisions of any subsequent document, communication, or act of Customer shall not be deemed a waiver of any of the terms hereof. The party’s obligations hereunder are neither contingent on the delivery of any future functionality or features of the Subscription Service nor dependent on any oral or written public comments made by ARC regarding future functionality or features of the Subscription Service.

h. Assignment. Customer will not assign or transfer this Agreement, including any assignment or transfer by reason of merger, reorganization, sale of all or substantially all of its assets, change of control or operation of law, without ARC’s prior written consent, which will not be unreasonably withheld.

i. No Third Party Beneficiaries. Nothing in this Agreement, express or implied, is intended to or shall confer upon any person or entity (other than the parties hereto) any right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

j. Headings. The headings of sections included in this Agreement are inserted for convenience only and are not intended to affect the meaning or interpretation of this Agreement.

k. Language. It is the express wish of the parties that this agreement and all related documents be drawn up in English.

l. Arbitration . All Disputes arising from this Agreement shall be settled by amicable conciliation within 30 days of the dispute arising failing which either  party may be refer the dispute(s) to Arbitration in Jamaica by a single arbitrator pursuant to the rules and procedure of the Dispute Resolution Foundation in Jamaica.

j. Export. Customer agrees to comply with all applicable export laws.

k. Authority. Each party represents and warrants to the other that it has full power and authority to enter into this Agreement and that it is binding upon such party and enforceable in accordance with its terms.

l. Survival. The following sections shall survive the expiration or termination of this Agreement: ‘Fees and Payments’, ‘ARC’s Proprietary Rights’, ‘Customer’s Proprietary Rights’, ‘Publicity’, ‘Indemnification’, ‘Disclaimers; Limitations of Liability’, ‘Termination, Suspension and Expiration’, and ‘General’.

m. Precedence. In the event of a conflict between the terms of this Agreement and an Order Form, the terms of the Order Form shall control, but only as to that Order Form.