Essential reading for Marketing Technology product developers.
Scrum’s history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game”. The article narrates how companies such as Honda, Canon, and Fuji-Xerox produced world-class results using a scalable, team-based approach to all-at-once product development. It shows the importance of empowered, self-organizing teams and outlines management’s role in the development process. Download it here
We are Agile SWAT team of designers, developers, system admins, marketers and professional service providers. We bring cutting-edge technology and process to your fingertips. Why should you choose my services? As an agile DevOps marketer, my team and I partner with you in order to assess your marketing technology needs within budgets and timelines. We then help you realize those goals fast.
We specialize in the design and development of solutions that are fast, secure, and easy for marketing teams to manage. Our solutions focus on business value: the tangible outcome that proves valuable for the business owners. This essentially means that we use open-source technology where possible e.g. WordPress CMS. Additionally, our implementation projects will always include lead nurturing strategies, marketing automation and analytics.
A standard development project ranges from $500 -15,000 and really depends on how complex the project may be. A standard website can be delivered within 1 week.
Digital strategy and planning
Scoping documentation (UX)
Business and technology analysis
Analytics and data analysis
Website and model analysis
Requirements gathering and analysis
User Experience Design
Prototyping and Information Architecture
Customer Jmyney Mapping
Website and application design
Touch interface design
Website and application development
Content Management Systems
Business and technology integration
Rich content development
Content and marketing programs
Data and analytics analysis
Usability and accessibility testing
A/B Split Testing
User reviews and surveying
Online traffic and marketing strategy
Search Engine Optimisation (SEO)
Digital marketing and campaigns
Capturing the vision of what you wish to build, and convey that vision to the scrum team. This is key to successfully starting any new product.
The production process is documented and in my Project Management Tool. It allows clients to collaborate and track every aspect of a project.
Develop and optimise the underlying strategy and rapidly move to a point where the overall vision is visualized. We then plan the project fully; manage risk and define responsibilities. Undertake research and analysis including review of existing analytics and Business Intelligence (BI) as well simply sitting down and talking with users; developing customer use cases and Information Architecture.
Requirements Documentation,technical specifications and User Experience drafted and provisioned. This includes the visual design of the digital solution; how it looks, how it feels and how it grows your brand.
Developing the digital solution including Content Management and Integration.
Testing of the solution, including functional and User Accessibility testing; final preparation of content and general client support ready for launch.
Migrating the solution, provide some initial training; launch it!
Ongoing support through personalized training, online video training and ongoing optimisation services.
Agile Marketing Teams
To begin being an agile marketing team you should conduct weekly marketing ceremonies. Your agile marketing program would include: