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Essential reading for Marketing Technology product developers.

Scrum’s history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game”. The article narrates how companies such as Honda, Canon, and Fuji-Xerox produced world-class results using a scalable, team-based approach to all-at-once product development. It shows the importance of empowered, self-organizing teams and outlines management’s role in the development process. Download it here

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BENEFITS OF A DOMAIN NAME

So why go to the trouble and added expense of having your own domain name, when for no cost at all you, could simply use the file name provided to you by your internet service provider? Below are a few great reasons why you should consider registering a domain name for your business, and easily justify this small investment.

REGISTER Your OWN UNIQUE DOMAIN TODAY, EVEN IF IT IS ONLY TO PROTECT Your ONLINE BUSINESS NAME AND REPUTATION FOR THE FUTURE.

  • Give your business a global identity
    There are literally millions of web sites doing business on the web. Stand out from the crowd with a unique online domain.

  • Protect your Good business Name
    There is only one thing worse than a competitor having a great domain name for their website, and that’s is an opportunist competitor owning your net business name

  • An asset to your business
    Just as your stock, contents, property and goodwill are valuable to your business, so to, a quality domain name can be an asset to you. Over time your web reputation will be established using a particular domain name, and if you decide to sell your business, this online component will add to the equity of your business.

  • Help existing clients find you easily
    If you have a web address that looks something like this www.service providor.com.au/~yourname, it will make the task of existing clients trying to locate you on the internet, considerably more difficult than if you were to own the domain name, www.yourbusiness.com.au

  • Give printed media a professional look
    Looking now in business is very important to managers, and the best look you can have on stationary and printed advertising is your own unique domain name.
  • Help your ranking on global search engines
    Owning a domain name that contains words of key interest to your market will greatly increase your rankings on search engines. For example if your business name was ABC Car Rentals, you might have www.car-rentals.com.au. Two words key to this style of business appear in the name and will be the first place an engine looks in its database to answer a user query.

  • Your own slice of cyber real estate
    Due to the incredible demand for good unique domain names, over 20000 a month are now being registered in Australia. It is important to register your name as quickly as possible,because at this rate of registration, your ideal name may already be gone. Once you have secured your domain name, you will own it forever and have the ideal address for your business on the Internet.

  • A good name is remembered
    Having only the file name your service provider allocates you, will certainly be forgotten due to the cumbersome, lengthy and unrelated nature of it. Make sure your name is more than a passing memory by having an online identity that says, “Remember Me”…