Essential reading for Marketing Technology product developers.
Scrum’s history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game”. The article narrates how companies such as Honda, Canon, and Fuji-Xerox produced world-class results using a scalable, team-based approach to all-at-once product development. It shows the importance of empowered, self-organizing teams and outlines management’s role in the development process. Download it here
There are so many things we would like to know. As marketing mavens, we seek knowledge to improve our ability to communicate with others better or simply get stuff done. Sometimes we need some there that will keep us grounded in the learning or explain concepts further.
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