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Business & Marketing Resources.

Essential reading for Marketing Technology product developers.

Scrum’s history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game”. The article narrates how companies such as Honda, Canon, and Fuji-Xerox produced world-class results using a scalable, team-based approach to all-at-once product development. It shows the importance of empowered, self-organizing teams and outlines management’s role in the development process. Download it here

Step 2 – Determine your social media strategy.  

have a strategy, know the tools, have the skills or time to take advantage of them.


Engage, Publish & Analyze

Create an exceptional brand experience across networks.
ARC’s collaborative environment ensures smarter, faster and more efficient social communications.

  • ENGAGEMENT:   Engage with your audience & route issues to internal systems.
  • PUBLISHING:     Publish your marketing messages to Twitter, Facebook and LinkedIn.
  • ANALYTICS:         Integrated analytics on all of your social media efforts.

Social Integration

Integrate with your websites, landing pages and apps
Allow your clients to find you on 42 of the most popular social networking sites.


Social & Marketing Integration

Connect Social Engagements with Marketing, Sales & Client Relationships


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