Essential reading for Marketing Technology product developers.

Scrum’s history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game”. The article narrates how companies such as Honda, Canon, and Fuji-Xerox produced world-class results using a scalable, team-based approach to all-at-once product development. It shows the importance of empowered, self-organizing teams and outlines management’s role in the development process. Download it here

The Study

Knowledge is Power

Premier Business Learning Club

Connect with me and let’s learn something new every day.
Sign up and be a member of my Family and Friends Bookclub.
Every month you will be able to borrow a book from my collection.

[thrive_leads id=’12835′]