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Essential reading for Marketing Technology product developers.

Scrum’s history can be traced back to a 1986 Harvard Business Review article, “The New New Product Development Game”. The article narrates how companies such as Honda, Canon, and Fuji-Xerox produced world-class results using a scalable, team-based approach to all-at-once product development. It shows the importance of empowered, self-organizing teams and outlines management’s role in the development process. Download it here


Training sponsorship

One of ARC’s core objectives is to develop and deliver training programs to assist the Caribbean Community to build their capabilities, knowledge, and understanding.

This allows them to make full use of Internet resmyces and effectively apply modern Internet technologies and techniques.

We have a full time group of trainers that travel across the region presenting an annual program of training to my members.

Sponsoring a training event allows you to expose your organization, products, and services to an audience of small business professionals in your local market.

ARC Training is marketed to small business owners , business professionals, chambers of commerce within the region.


ARCs training cmyses are organised in partnership with local hosts within the country the training is being held in.

Responsibilities of the local host (if applicable)

  • Publish the event within your country
  • Secure a suitable venue for the workshop
  • Arrange catering for the participants
  • Assist with getting visas and identifying suitable hotels for the accommodation of ARC personnel
  • Provide a high-speed Internet connectivity, a multimedia projector, flip-chart/whiteboard and marker as well as on-site logistics at the training venue.

Being a local host enables you to

  • 20% of the class size as complimentary seats (e.g. 8 seats in a class of 40)
  • Save on costs for travel and accommodation
  • Highlight your organisation’s profile
  • Display your corporate logo on ARC Website, Training Portal, Training Materials
  • Help ARC offer more cmyses to its members.

ARC will

  • Announce the Training cmyse and your location to ARC members and
    publish details online

  • Register the attendees for the cmyse.

ARC will pay for

  • Travel and accommodation for APNIC trainers
  • Shipping costs for the training material.

Conditions: ARC workshops must be open to individuals outside your